Online retail giant Amazon.com has acquired BookSurge, which maintains a catalog of thousands of print on demand book titles.
Greg Greeley, vice president of media products for Amazon.com says:
Print-on-demand has changed the economics of small-quantity printing, making it possible for books with low and uncertain demand to be profitably produced
Is this a good thing for writers? Depends. Often the perception of Print On Demand books is they are self-published, poorly edited books rejected by mainstream publishers. But this in not necessarily true. Best sellers such as “Rich Dad Poor Dad” and “Chicken Soup for the Soul” were originally self-published. Most of these successful self-published works were non-fiction pieces the authors marketed heavily. What about fiction? There are some success stories, but they are few and far between.
BookSurge makes it possible to print books that appeal to targeted audiences, whether it’s one copy or one thousand…thanks to print-on-demand, ‘out of print’ is out of date.
In general, don’t self-publish fiction if you think it will enhance your resume. But if you’re writing a highly-targeted non-fiction book and you don’t mind doing all the marketing yourself, this can be a great medium.
Christian Writer’s Blogs for Dummies, anyone?
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