This article examines the way the the Left Behind books have revolutionized the market, much as did the Harry Potter books (reversing the previous assumption that kids don’t read long books).
When big-box chains like Costco and Wal-Mart began carrying the Left Behind books, sales ”exploded,” says Ron Beers, senior vice president at Tyndale, the publisher. ”The series’ mainstream success paved the way for the success of Christian books in the general market.”
According to this article, sixty percent of Christian books are now sold in mainstream stores.
Wow! What a tectonic shift!
Read more here: Left Behind’ series: Like manna from heaven