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Christian Media’s Appeal Beyond the Church walls

Non-Christians and nominal Christians are embracing Christian media in droves:

In a survey released yesterday, the Barna Group stated that the number of people who utilize Christian Media is substantially higher than those who actually attend Church.

Why the appeal? I think it is in part because Christian media is ‘family friendly.’ Picking up a Christian CD or book is akin to buying something with a ‘Rated “E” for Everyone’ sticker.

Could it also be that Christian Media has other qualities that appeal to the masses? Improving content is no doubt a factor.
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